Tuesday, June 28, 2011

Working Man - Boost Mobile TV Commercial



I thought this commercial was ironically true to the way our consumption based society operates.  People work day and night just to have "stuff" like a cell phone, specific clothes, shoes, a car, almost anything.  If a cell phone provider is advertising that they "understand" that we work our asses off for this stuff, and they are marketing to those people that are tired of doing so, I think it's a sign that maybe we're living for the wrong thing in the US.

Think about what the guy in the commercial is doing.  And notice that when he tweets "How many jobs does it take to pay a cell phone bill?" that he is working as a janitor, one of the least respected jobs in our society.  But he HAS that cell phone that can complete things such as tweeting from anywhere, making it (obviously) worth doing a job that so many of us look down on.

Food for thought today.

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